Client Needs Analysis

We start by learning about you, not by talking about us.  We use a Client Needs Analysis to understand your unique objectives and challenges, then use that Custom Online Marketinginfo to create a plan that helps grow your business.

We have found the best starting point is to do a side-by-side analysis of your current SEO situation vs. you primary competitor.  Please call us or complete the form on the right side of this page, for a free SEO report.

Below is a list of Client Needs Analysis topics we will want to discuss with you in order to create a custom solution to grow your business.

About Your Business

Who is your competition and is that landscape changing?

What makes your business unique/better than your competition?

What do you use to hook/close a customer?

About Your Target or Ideal Customer

Who is your ideal customer?  Please describe them, their lifestyle, etc.

  • Demographics
  • Geographics – State/Specific Cities/County…
  • Socioeconomics
  • Purchase Timeframe
  • Motivation

Is there anyone you specifically don’t want to reach?

Are there other audience segments that you are looking to tap into?

Marketing

What are your current marketing efforts?

What works/what do you like & why do you think that is?

How do you measure results from your marketing efforts?

What are your goals for your website?

  • Branding
  • Providing Information
  • Direct Response
  • Building your customer/e-mail database
  • E-commerce

Is your website optimized for mobile phones & tablets?

  • Mobile Internet usage is predicted to overtake desktop usage in 2014.
  • One half of all local searches are performed on mobile devices.

Do you have a digital marketing strategy?  What digital media are you using?

  • E-mail marketing
    • How many opt-in database members do you have?
    • What types of communications do you send?
    • What are your open rates?
  • SEM
    • Details?
  • Mobile marketing
    • Details?
    • SMT/TXT?
  • Social media – Twitter/Facebook, what else?
    • Video

Are there any effective marketing ideas that your competition uses that you would like to use?

What is your elevator pitch or 30 second commercial?

What makes a lead “qualified” for you?

  • What specific pieces of info would you want from them?
  • What actions would you want them to take?

What would you consider a “conversion”…click to a specific page, call, e-mail, fill out a form?

  • What would you say is the value of a conversion?
  • What is the maximum number of conversions you would be willing to receive in a day/month?

Would you be willing to shift a portion of your marketing budget to this type of lead generation if we can prove it’s effective?

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