Client Needs Analysis

We start by learning about you, not by talking about us.  We use a Client Needs Analysis to understand your unique objectives and challenges, then use that Custom Online Marketinginfo to create a plan that helps grow your business.

We have found the best starting point is to do a side-by-side analysis of your current SEO situation vs. you primary competitor.  Please call us or complete the form on the right side of this page, for a free SEO report.

Below is a list of Client Needs Analysis topics we will want to discuss with you in order to create a custom solution to grow your business.

About Your Business

Who is your competition and is that landscape changing?

What makes your business unique/better than your competition?

What do you use to hook/close a customer?

About Your Target or Ideal Customer

Who is your ideal customer?  Please describe them, their lifestyle, etc.

  • Demographics
  • Geographics – State/Specific Cities/County…
  • Socioeconomics
  • Purchase Timeframe
  • Motivation

Is there anyone you specifically don’t want to reach?

Are there other audience segments that you are looking to tap into?


What are your current marketing efforts?

What works/what do you like & why do you think that is?

How do you measure results from your marketing efforts?

What are your goals for your website?

  • Branding
  • Providing Information
  • Direct Response
  • Building your customer/e-mail database
  • E-commerce

Is your website optimized for mobile phones & tablets?

  • Mobile Internet usage is predicted to overtake desktop usage in 2014.
  • One half of all local searches are performed on mobile devices.

Do you have a digital marketing strategy?  What digital media are you using?

  • E-mail marketing
    • How many opt-in database members do you have?
    • What types of communications do you send?
    • What are your open rates?
  • SEM
    • Details?
  • Mobile marketing
    • Details?
    • SMT/TXT?
  • Social media – Twitter/Facebook, what else?
    • Video

Are there any effective marketing ideas that your competition uses that you would like to use?

What is your elevator pitch or 30 second commercial?

What makes a lead “qualified” for you?

  • What specific pieces of info would you want from them?
  • What actions would you want them to take?

What would you consider a “conversion”…click to a specific page, call, e-mail, fill out a form?

  • What would you say is the value of a conversion?
  • What is the maximum number of conversions you would be willing to receive in a day/month?

Would you be willing to shift a portion of your marketing budget to this type of lead generation if we can prove it’s effective?

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