Keys to a successful website
Create trust – The decision to engage (or trust) happens before someone listens to what you have to say. This is an art that includes:
- Graphics – is your site professional, do you have the right color combinations?
- Language – is you site about helping solve a problem, or are you just selling something?
- Offer – does it really benefit a user to accept your offer?
Keep It Simple – Technology is a beautiful thing, and with a little advanced coding your website could look like the next version of Candy Crush. With that said, the #1 website on the planet (Google) has the simplest design, because users don’t want to be overwhelmed. You only have a few seconds to grab a users attention and get them to take a specific action.
Don’t Be Boring – Most companies think their website is a place to show potential customers how great their product or service can be. Your website is going to be about your company, but the information has to be presented in a way that explains your value to potential customers…in other words, get to the point, how do you help your customer?
Provide Updated & Relevant Content – If you want to keep people on your site, and you want to keep them coming back, then you’ve got to give them a good reason in the form of compelling content. This is also a key factor in successful SEO.
Don’t Forget The Obvious – You eat, sleep and breathe your business…so it’s safe to say that you know it better than anyone else. With that said, don’t take for granted that the person who just landed on your website knows why you are the best. Again, you only have a few seconds to grab their attention, and once you do, you only have it for about 10 seconds. Be sure you are clearly explaining:
- What you do, NOT who you are
- How it helps them
- What differentiates you from your competition